How To Leverage Your Customers’ Pain Points in Your B2B Sales & Marketing In order to make money in the B2B space, you absolutely must understand how to make prospect and customer pain points the focus of your sales and marketing strategy. What are the biggest challenges your prospects face on a day-to-day basis, and […]
7 Ways to Make Sure Your Sales and Customer Service Teams Are Aligned There is a fundamental disconnect between the traditional roles of salespeople and customer service reps. Salespeople, by definition, see their job as solely to sell – to convince a stranger to buy something. Once they’ve sold that software, for example, they get […]
6 Best Practices for Onboarding New Customers Customer success is much more than just getting people to purchase your product or service. In fact, that’s really only just the beginning. To reduce churn, you need to be committed to and engaged in every step of the customer journey. An effective onboarding strategy is a great […]