How To Leverage Your Customers’ Pain Points in Your B2B Sales & Marketing In order to make money in the B2B space, you absolutely must understand how to make prospect and customer pain points the focus of your sales and marketing strategy. What are the biggest challenges your prospects face on a day-to-day basis, and […]
Why firms should start preparing for the California Consumer Privacy Act. The Golden State is taking consumer privacy to the next level. In June 2018, Governor Jerry Brown signed the California Consumer Privacy Act (CCPA) into law. Similar to the GDPR, the CCPA is designed to protect client data by enforcing tighter restrictions on how […]
Another reason to always update your software — a weaponized NSA tool is on the loose. A leaked National Security Agency tool has given us yet another reason to always keep our software up to date. Late last week, an NSA creation named EternalBlue hit close to home when it was used in an attack […]
Cybersecurity: Who’s responsible anyway? Cybersecurity threats are increasing by the hour. In 2018 alone, the IRS reported 1.4 billion online attacks on their systems. Phishing attacks, when an attacker masquerades as a trusted party to dupe you into opening a malicious link or email, increased by 60% this past year. As for 2019, cyber scams […]
Facebook’s slip-ups have reminded us why everyone needs multi-factor authentication. Facebook has given us yet another reminder of the importance of multi-factor authentication. In the last two weeks, Facebook announced not one, but two security breaches surrounding user data. The social network giant disclosed that it stored hundreds of millions of users’ passwords in plain […]
Why you should move to multi-factor authentication right now. Between credential phishing, password stuffing, trojans, and other costly cyberattacks, the bad guys are getting good at stealing our information. For hackers, these attacks are low-risk, high-reward crimes, and as a result, cyberattacks are an increasing threat to all professions. In 2017 alone, 2.3 billion login […]
Periodically changing your password is no longer a good idea according to NIST. In order to keep your online information safe, the smart thing to do is to change your password periodically, right? Well, not according to the security gurus at the National Institute of Standards and Technology (NIST). Changing your password frequently can do […]
Why email is a bad customer experience. Client communication is changing. Today, clients want a quick and convenient experience that weaves seamlessly into their daily lives. As technology evolves, your customer experience should too. Mobile apps, live chat, and messaging are quickly outpacing email as the preferred (and safer) means of communication. To ensure you […]
How to prevent phishing. What is phishing? Phishing is a broad term used to describe social engineering techniques that use emails with bogus links to sites you’re likely to trust, and bogus websites filled with malware-triggering links. The goal is to either trick you into providing sensitive personal information like social security number, bank account […]
Secure File Sharing with Clients Secure File Sharing Checklist: The Trinity Explicitly stated or not, your clients trust you to keep them safe when doing business with you. And in the increasingly paperless world of professional services today, that involves protecting them electronically, i.e., minimizing their exposure when communicating or sharing files online. Purchasing […]