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Liscio Announces Chris Farrell as New Chief Operating Officer

Liscio Announces Chris Farrell as New Chief Operating Officer

Company assembles power-packed executive team in prep for soft launch of its client engagement platform—LISCIO.

Bloomington, IN, April 18, 2017 – The firm of Root & Associates today announced that Darren Root, CPA, CITP, CGMA and president of Root & Associates has been recognized as a leading influencer within the tax and accounting profession. Over the past months, he has received multiple accolades including a place on both Accounting Today’s “Top 100 Most Influential People” and CPA Practice Advisor’s “Top 25 Most Influential Thought Leaders” lists. He was also invited to join the ranks of Intuit’s “Top 40 Global Influencers.” These recognitions cement Root’s place as a leading entrepreneur and visionary, and positions his practice in the vanguard of professional services firms.

“I am honored to have been named to each of these lists with so many other top-notch thought leaders and entrepreneurs,” said Root. “My passion comes from wanting our clients to always have a rich service experience with our firm—that is, doing all we can to ensure that each client is successful in their own business.”

Darren Root has long been a major influencer in the accounting profession—dedicating a great deal of time to educating other CPAs and firm owners from across the country on how to operate a technology-driven and client-focused business.

“You have to stay in front of technology if you are going to best serve your clients,” Root stated. “Clients expectations are much higher these days; they want service that is convenient and mobile, while still personal. This is how Root & Associates operates, and how I instruct other firms to operate as well.”

“Rare is the conference or thought leadership event that doesn’t include Root, and with good reason: His decades as both a practitioner and educator have made him one of the most listened-to voices in the profession,” said Daniel Hood, Editor-in-Chief at Accounting Today.

Root operates both a highly successful accounting practice, as well as a consulting firm. Learn more about Root & Associates and Darren Root at root.com.

 

About Darren Root
M Darren Root, CPA, CITP, CGMA, is president of Root & Associates, a professional services accounting firm, and has over 30 years of practical experience. As CEO, he also leads the team at RootWorks, a member-based consulting firm. Over the course of his career, Root has authored three thought leadership-driven books, including The E-Myth AccountantYouTility for Accountants, and this year, The Intentional Accountant. He has also consistently been named to the profession’s “Top 25 Most Influential Thought Leaders” list, is the former Executive Editor of CPA Practice Advisor magazine, is a member of the Board of Directors for The German American Bancorp, and is a highly sought-after, nationally acclaimed speaker on the subject of building and managing a Next Generation Accounting Firm®.

 

About LISCIO
Liscio is a secure sharing solution that simplifies client communication and collaboration. By replacing phishing-riddled and ransomware-vulnerable email with an encrypted, invite-only network for messaging, file sharing and storage, Liscio’s cloud and mobile applications give businesses and their customers a secure digital space to connect and work together. Learn more at liscio.me.

 

Contact
Kristy Short, Ed.D
Public Relations
LISCIO
kristy@liscio.me